Skills
Marketing: Go-to-market Strategy, Product Positioning, Competitor Analysis, SEO/SEM, Content GenerationTools & Platforms: Salesforce, Marketo, Google Analytics, Tableau, WordPress, HubSpotLanguages: English (Native), Mandarin Chinese (普通话) (Business Proficient - HSK 5)
Experience
Product Marketing Manager
2020 - PresentCloudScale Technologies (云聚科技), Beijing
- Spearheaded the global launch of 3 flagship enterprise cloud products, coordinating with engineering and sales to exceed Q1 revenue targets by 22%.
- Managed a $1.5M annual marketing budget, optimizing multi-channel campaigns (LinkedIn, Google Ads, Industry Webinars) to achieve a 35% reduction in Customer Acquisition Cost (CAC).
- Developed comprehensive sales enablement materials, including battle cards, pitch decks, and technical whitepapers, successfully training over 50 regional sales representatives.
- Conducted extensive competitor analysis and market research to reposition the core product line, resulting in a 15% increase in enterprise customer retention year-over-year.
- Collaborated with product and sales teams to align messaging and drive consistent brand positioning across global markets.
Marketing Specialist
2017 - 2020Nexus Solutions (尼克斯解决方案), Shanghai
- Created and localized marketing content tailored specifically for the APAC region, boosting regional inbound lead generation by 45%.
- Organized and executed 12 major industry trade shows and virtual conferences, successfully capturing over 5,000 qualified marketing leads.
- Collaborated closely with the product management team to establish a user feedback loop, directly influencing the product roadmap for the 2019 Q3 release cycle.
- Supported the development of digital marketing campaigns, contributing to a 30% increase in website traffic year-over-year.
- Assisted in the creation of quarterly marketing reports, analyzing key performance metrics to inform strategy adjustments.
Education
Master of Science in Marketing
University of Southern California (南加州大学)
2017
Bachelor of Arts in Communications
Boston University
2015
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